# Redefining Daily Fashion: The Rise of Livehaf and the Search for a Senior Creative Content Strategist
Livehaf has emerged as a prominent force in the Indonesian e-commerce fashion landscape, shifting its mission from its athletic roots to becoming a go-to destination for high-quality daily wear. Originally launched as "Live Healthy And Fit," the brand has evolved since 2017 to prioritize accessible, stylish clothing for the modern professional. Having established a reputation as one of the most trusted fashion brands on Instagram since 2015, Livehaf is now on a mission to democratize style for individuals seeking premium aesthetics without the high-end price tag. As a growing SME with global ambitions, Livehaf remains committed to its community, viewing every customer interaction as a vital step toward becoming a world-leading fashion icon.
## The Role of a Senior Creative Content Strategist at Livehaf
To sustain its rapid growth and market influence, Livehaf is seeking a visionary Senior Creative Content Strategist to join its creative department. This role is the heartbeat of our storytelling process, bridging the gap between innovative concepts and high-impact digital output. The successful candidate will not only craft the aesthetic direction of our brand but will also ensure that every production—from product photography to viral social media clips—is executed with precision and strategic intent.
Key Responsibilities and Impact
As a strategist within our team, you will be responsible for ensuring that our content resonates with current cultural trends while maintaining the unique voice of the Livehaf brand. Your primary duties include:
* Pre-Production Leadership: Orchestrating complex pre-production strategies, including proofreading and fact-checking content plans to ensure full alignment with project requirements.
* Logistics and Coordination: Managing venue reservations, talent scheduling, and vendor relationships to ensure seamless production cycles.
* Content Creation: Writing engaging scripts for at least eight TikTok videos monthly and managing content distribution across social platforms.
* Talent Acquisition: Scouting, vetting, and building lasting relationships with models and Key Opinion Leaders (KOLs) who embody the Livehaf lifestyle.
* Operational Excellence: Overseeing the administrative health of the creative team, including invoice processing, expense reporting, and maintaining organized digital and physical databases.
## Why Join the Creative Team?
At Livehaf, we do not just create content; we set trends. Working closely with our Assistant Creative Content Supervisor and Senior Videographer, you will be at the forefront of the fashion retail industry. This role offers a unique opportunity to experience high-level engagement with brand ambassadors and talent, often under fast-paced conditions that demand quick thinking and creative problem-solving. We are looking for a professional who loves pitching ideas as much as they love executing the fine details of content production.
## Professional Requirements and Qualifications
To thrive in this position, candidates should possess a blend of creative flair, technical proficiency, and organizational discipline. We are looking for individuals who meet the following criteria:
* Educational Background: A Bachelor’s degree in any field.
* Professional Experience: A minimum of two years of direct experience in creative content strategy.
* Technical Expertise: A deep, working knowledge of TikTok algorithms, current social media trends, and Indonesian digital culture.
* Communication Skills: Advanced writing and copywriting capabilities, with a portfolio that showcases previous creative successes.
* Organizational Prowess: A demonstrated ability to handle multiple projects, track logistics, and manage high-pressure on-site shooting environments.
* Location Flexibility: A willingness to work full-time (5 days per week) at our office in BSD, Tangerang, Banten.